Privacy Policy

Privacy Policy

Last updated: October 2, 2026

This Privacy Policy explains how MWNL LLC, trading as The Paw Parent ("The Paw Parent," "we," "us," or "our"), collects, uses, and discloses personal information when you visit thepawparent.com, buy our products, or contact us (the "Services"). It also explains your choices and rights.

We are the data controller of your personal information. If there is a conflict between this Privacy Policy and our Terms of Service regarding personal information, this Privacy Policy controls.

By using the Services, you acknowledge that you have read this Privacy Policy.

1. NOTICE AT COLLECTION

The table below shows the categories of personal information we collect and whether we "sell" or "share" them. "Sell" and "share" are broad legal terms under some US state privacy laws, such as California's. We do not sell your personal information for money. However, using advertising cookies and pixels to show you ads on other platforms can count as "selling" or "sharing" under these laws.

Category Examples Sold or shared?
Identifiers Name, email, phone number, postal address, IP address, online identifiers Shared for targeted advertising
Customer records Name, address, phone number, billing details Not sold or shared
Commercial information Products viewed, added to cart, purchased, returned, or subscribed to Shared for targeted advertising
Internet activity Browsing behavior, pages visited, interactions with our site, emails, and ads Shared for targeted advertising
Approximate location City, state, or country based on your IP address Not sold or shared
Inferences Preferences and likely interests based on the above Shared for targeted advertising
Pet information Your dog's name, breed, age, weight, health concerns, and photos Not sold or shared

We do not collect "sensitive personal information" as defined under applicable US state privacy laws. We do not knowingly sell or share the personal information of anyone under 18.

You can opt out of the sale or sharing of your personal information at any time. See Section 8.

2. PERSONAL INFORMATION WE COLLECT

Information you provide to us:

  • Contact and account details: name, email address, phone number, shipping and billing address, and account login details.
  • Order information: products purchased, subscriptions, returns, refunds, and Money-Back Guarantee claims, including photos you send as proof.
  • Pet information: your dog's name, breed, age, weight, and health concerns, for example when you take a quiz, fill in a form, or contact support.
  • Communications: messages, emails, chat conversations, and attachments you send to our support team.
  • Adverse event reports: information about any reaction your dog has to our products, which we may use to monitor product safety.
  • Reviews and content: reviews, ratings, photos, videos, and other content you submit. Reviews you post publicly can be seen by others.
  • Surveys and promotions: answers to surveys, quizzes, contests, and promotions.

Payment information: payments are processed by our payment processors. We do not store your full card number. We may receive limited payment details, such as a token, the card type, and the last four digits, to process orders, refunds, and disputes.

Information collected automatically: when you use the Services, we and our partners collect information through cookies, pixels, and similar technologies, including:

  • device and browser information, such as IP address, device type, and operating system
  • usage information, such as pages viewed, links clicked, time spent, and how you arrived at our site
  • approximate location based on your IP address
  • email and SMS interaction, such as whether you opened a message or clicked a link
  • session replay and heatmap data collected through Microsoft Clarity, such as clicks, scrolling, mouse movements, and how you navigate our pages

Information from third parties: we may receive information from advertising and social media platforms, analytics providers, payment and fraud prevention providers, shipping carriers, and marketplaces where you buy our products.

Information we create: we may create inferences about your preferences and likely interests based on your interactions with us.

3. HOW WE USE PERSONAL INFORMATION

We use personal information to:

  • process and deliver your orders, subscriptions, returns, refunds, and Guarantee claims
  • create and manage your account
  • provide customer support and respond to your questions
  • send order updates, shipping notifications, and subscription and renewal notices
  • send marketing by email, SMS, and post, with your consent where required
  • show you personalized ads on our site and other platforms
  • personalize product recommendations, including based on your dog's needs
  • monitor product safety and handle adverse event reports
  • analyze and improve our website, products, and services
  • prevent fraud, abuse of promotions and our Guarantee, and unauthorized resale
  • respond to chargebacks and payment disputes
  • comply with legal obligations and enforce our Terms of Service

4. HOW WE DISCLOSE PERSONAL INFORMATION

We disclose personal information to:

  • Service providers who work on our behalf and may only use the information to provide services to us. These include:
    • e-commerce and checkout platforms: Shopify and Checkout Champ
    • email marketing: Klaviyo
    • SMS messaging: OneText
    • website analytics and session replay: Google Analytics and Microsoft Clarity
    • payment processors and fraud prevention providers
    • fulfillment and shipping partners
    • customer support tools
    • cloud hosting and IT providers
  • Advertising and social media partners, including Meta, Google, and AppLovin, for analytics, ad measurement, and targeted advertising. These partners may also use the information under their own privacy policies.
  • Our affiliates within our corporate group.
  • Payment processors and card networks, where needed to respond to chargebacks and payment disputes.
  • Authorities, to comply with law, respond to legal requests, or protect our rights, property, and safety, and those of our customers and others.
  • A buyer or successor, in connection with a merger, sale, or reorganization of our business.
  • Others with your consent or at your direction.

We may also share aggregated or de-identified information that does not identify you.

SMS data: your mobile number, SMS opt-in, and consent are never sold or shared with third parties for their own marketing purposes. We share them only with providers that operate our messaging program on our behalf.

5. OUR RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Information you submit may be shared with Shopify and third parties located in other countries.

We use certain Shopify enhanced features that use data from your interactions with our store, other merchants, and Shopify. For those features, Shopify is responsible for processing your personal information, including responding to your requests about it.

To learn more, see the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy. You can exercise certain rights through the Shopify Privacy Portal at https://privacy.shopify.com/en.

6. COOKIES AND TRACKING TECHNOLOGIES

We and our partners use cookies, pixels, and similar technologies to run the site, keep your cart, remember your preferences, measure performance, and show you relevant ads on other platforms. These include:

You can manage cookies through your browser settings or our cookie settings, where available. Blocking some cookies may affect how the site works.

You can also limit interest-based ads:

We honor the Global Privacy Control (GPC) signal as described in Section 8. We do not respond to other "Do Not Track" signals.

7. MARKETING CHOICES

  • Email: click "unsubscribe" in any marketing email.
  • SMS: reply STOP to any message, or contact us at support@thepawparent.com.

If you opt out of marketing, we may still send transactional messages about your orders, subscriptions, or account.

8. YOUR PRIVACY RIGHTS

US residents. Depending on your state of residence, you may have the right to:

  • Know and access the personal information we have collected about you, its sources, purposes, and the categories of third parties we disclose it to
  • Data portability: receive a copy of your personal information in a portable format
  • Delete your personal information, subject to legal exceptions
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of your personal information and of targeted advertising
  • Appeal our decision on your request

How to opt out of sale, sharing, and targeted advertising:

  • click the "Do Not Sell or Share My Personal Information" link at the bottom of our website
  • enable the Global Privacy Control (GPC) signal in your browser, which we treat as an opt-out request for that browser and device
  • email support@thepawparent.com with the subject "Do Not Sell or Share"

UK and EEA residents. In addition to the rights above, you may have the right to:

  • object to or restrict our processing of your personal information
  • withdraw consent at any time, without affecting earlier processing
  • lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).

We process your personal information on the following legal bases:

  • to perform our contract with you, such as processing orders
  • our legitimate interests, such as preventing fraud and improving our services
  • your consent, such as for marketing and non-essential cookies
  • to comply with legal obligations

Canadian and Australian residents. You may request access to and correction of your personal information. You may also complain to the Office of the Privacy Commissioner of Canada or the Office of the Australian Information Commissioner.

How to make a request. Email support@thepawparent.com with the subject "Privacy Request." You do not need an account.

  • We may verify your identity, for example by matching details we already hold, before responding.
  • You may use an authorized agent. We may ask for proof of their authority and verify your identity directly.
  • We respond within the time required by law, usually within 45 days for US requests.
  • To appeal a decision, reply to our response with the subject "Privacy Appeal."

We will not discriminate against you for exercising your privacy rights.

9. NOTICE OF FINANCIAL INCENTIVE

We may offer discounts or other benefits when you sign up for our email or SMS list or join a promotion. Under California law, this may be considered a "financial incentive."

  • We collect your email address or phone number, and we use them as described in this Privacy Policy.
  • Participation is optional. You may withdraw at any time by unsubscribing.
  • If you delete your information, we may not be able to provide the related discount.
  • The value of your personal information is reasonably related to the value of the benefit offered. We estimate this based on our program costs and the benefits we provide.

10. CHILDREN'S PRIVACY

Our Services are not intended for anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

11. DATA RETENTION

We keep personal information only as long as needed for the purposes described in this Privacy Policy. When deciding how long, we consider:

  • the nature and sensitivity of the information
  • the purposes for which we process it
  • our legal obligations, such as tax and accounting records

We may keep information longer when needed to:

  • resolve disputes and chargebacks
  • prevent fraud
  • defend legal claims
  • comply with the law

When we no longer need it, we delete or de-identify it.

12. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your account password confidential and avoid sending sensitive information through unsecure channels.

13. INTERNATIONAL TRANSFERS

We, our affiliates, and our service providers operate in several countries, including the United States. Your personal information may be transferred to, stored, and processed in countries other than where you live, which may have different data protection laws.

When we transfer personal information from the UK or EEA, we use recognized safeguards such as Standard Contractual Clauses or the UK equivalent, unless the destination country has been found to provide adequate protection.

14. THIRD-PARTY WEBSITES

Our Services may link to third-party websites and platforms, including social media. We are not responsible for their privacy practices. Please review their privacy policies. Information you share publicly on social media may be visible to others.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date. If we make material changes, we will notify you as required by law, for example by email or a notice on our website.

16. CONTACT US

For questions about this Privacy Policy or to exercise your rights:

  • Email: support@thepawparent.com (subject: "Privacy Request")
  • Business name: MWNL LLC, trading as The Paw Parent
  • Address: 1100 Main Street, Office 03A133, Kansas City, MO 64105, USA